The challenges of geography

Melbourne; Map; Mapping; Geography

There are many residential architecture studios in Melbourne whose portfolios are concentrated within specific geographical regions: the south-eastern suburbs, the inner-north, bayside, the Mornington Peninsula, Ballarat. I live in Carlton North and seem to see Robert Simeoni signs on front fences everywhere. Zen Architects does a lot of work in and around Northcote. Jolson Architects has nailed the Toorak market.

I don’t believe there’s any data quantifying the prevalence of this phenomenon, but common sense would suggest it’s widespread.

Architecture is a physical act: it leaves a mark on the built environment that acts as a type of calling card for future clients. Locals walk past a construction site, come across an ad in the local paper, or see the architect’s studio on a Google Maps search, and are pulled into the architect’s orbit. Each project develops its own powerful gravitational field that inevitably leads to more local enquiries than those from further away. The enquiries become projects, they produce new gravitational fields, and so on.

This chain reaction is useful for an architect, it’s a reliable pipeline of familiar projects that help establish a strong local presence and consistent portfolio. But what happens when the snowball never gets started in the first place?

Melbourne; Map; Mapping; Geography; Data

A geographically dispersed practice

For reasons unknown to me, both the enquiries and commissions of Mihaly Slocombe are and have always been widely dispersed across Melbourne and rural Victoria.

Our studio is located in Brunswick East, and while we have a growing number of projects scattered across the inner-north, we are also working on or have completed projects in Albert Park, Ashburton, Bentleigh, Brighton, Broadmeadows, Camberwell, Caulfield, Collingwood, Doncaster, Eaglemont, Frankston, Hawthorn, Heidelberg, Ivanhoe, Keilor, Kensington, Kew, Malvern, Melbourne CBD, Moonee Ponds, Richmond and Rosanna.

Our version of local therefore is a sprawling 300 or so square kilometres, and that’s just our work in and around Melbourne.

Each blue dot on the map above represents one of our current or past projects. They tell an interesting story in and of themselves, most importantly this surprising insight:

  • Excluding two projects in Frankston, all of our urban commissions have been less than 20km from the city.

But what about enquiries that never get off the ground? And how do they relate to the ones that do? What else might a thorough mapping of all 160 of the enquiries we’ve received to date reveal?

Melbourne; Map; Mapping; Geography; GIF; Animation; Data

Mapping our enquiries

We divide project enquiries into four categories: projects are commissions we win, with signed fee proposals; declined are fee proposals that are declined by the client; aborted are enquiries that never get so far as a fee proposal; and rejected are enquiries that are declined by us.

Overlaying the map for each category reveals a number of interesting things:

  • The pattern of our enquiries is reflected in the pattern of our commissions. In other words, there is no bias towards a certain part of Melbourne whose enquiries generate a disproportionately high or low number of commissions.
  • Of the four project categories, aborted has the highest density outside the 10km and 20km rings.
  • Excluding one project in Keilor, all of our urban enquiries (and commissions) have been from the northern, eastern and southern suburbs.
  • Our rural enquiries have been dispersed across much of Victoria, but our rural commissions have been mostly concentrated on the two peninsulas, Mornington and Bellarine.

These observations corroborate what was previously a set of educated intuitions about the pattern of our enquiries. They provide specificity too – We previously had no idea that the 20km ring is so important, nor that the western suburbs are so underrepresented amongst our enquiries. Most actionably, they have given us firm metrics to assess the likelihood of a project proceeding based on geography and other factors, and have helped us flesh out what we now call the three hurdles.

The hurdles are simple really: when a potential client first makes contact, we aim to discover as much as we can about her and her project. In particular, we want to know three things:

  • Where is the project located?
  • What is the broad scope of the project and what is the budget?
  • What are the client’s design ambitions?

The answers to these questions help us be pragmatic about our enquiries. We know statistically that enquiries outside the 20km ring are almost always non-starters. We also happen to know that projects with lower budgets are expensive for us to take on (more on this in a future blog post). And we know that clients who have strong preconceptions about their design outcome aren’t well suited to our openly creative design process.

If the client stumbles on two of the three hurdles, we can be confident that the project is likely to end up a yellow dot. Asking the hard questions early, and knowing the geographic shape of our portfolio, help us spend less time on projects that don’t lead anywhere, and more time on projects that do.

Victoria; Map; Mapping; Geography; GIF; Animation; Data

Challenges and opportunities

Our dispersed portfolio has meant a few challenges for our growing practice, some of which are only just becoming apparent as we hit our seventh year in business:

  • We are less visible. Our fragmented street presence across Melbourne means we are much less likely to make serendipitous connections with passersby.
  • Our portfolio is less coherent. If all of our projects were renovations to terrace houses in the inner-north, clients with that sort of project would be able to easily understand what we do. For us, a new house on a vineyard, a small sleeping pavilion and a renovation to a 1977 Kevin Borland house are too unrelated to paint a comprehensive picture of who we are and what we do.
  • Our growth curve is slower. The key quality of a localised portfolio is that it generates momentum. For us, we are only just beginning to return to suburbs where we’ve worked previously. In the meantime, all of those missed enquiries in far flung places were commissions that a localised practice might have won.

It’s not all bad news though, far from it. A dispersed portfolio has a number of benefits that I think will begin to matter more and more the longer we’re in business:

  • We have broad expertise. Having worked across many parts of Melbourne, we have developed an appreciation of unique topographies, prevailing weather patterns, demographics, histories, building stock, culture, and local council requirements. This makes us better placed to keep working across Melbourne, including into new suburbs.
  • We are hard to pigeonhole. Our well-rounded experience resists the pigeonholing that goes hand-in-hand with a localised portfolio. Our portfolio is full of unusual projects, and is only becoming more so. I expect this will open future doors for us that would be shut to a more homogenous practice, including assisting us to diversify into new project typologies.
  • We don’t get bored. Perhaps most importantly, the diversity in the locations and clients of our projects make our work more intellectually stimulating, and ultimately more enjoyable.
Mihaly Slocombe; Architecture; House; Evening
Hill House, 2006
Mihaly Slocombe; Architecture; House; Renovation; Kevin Borland; Evening
Chamfer House, 2015


Understanding why our practice has evolved this way is difficult. Architecture is largely opportunistic. Clients approach us, not the other way around, so we work on whatever the world brings us. This leads to all sorts of unpredictable connections with potential clients.

Let me illustrate:

Our Hill House project led to the commission for Chamfer House despite the former finishing five years before the latter starting, the two sites being located 30km apart, and the two clients never having met. How can they possibly be linked? Well, in 2006 Hill House was completed, then in 2008 longlisted for the WAN House of the Year award. The longlisted entries were exhibited online. A television scout for Canadian television programme, World’s Greenest Homes, discovered the project and got in contact. In 2009, the house was filmed and the show aired in Australia on the ABC. Then in 2011, the show aired again on repeat, and our soon-to-be Chamfer House clients saw Hill House, liked it, and tracked us down.

The important thing to acknowledge here is that we had zero control over all of these steps. What’s more, I’m sure many of our projects would reveal similar stories if probed.

Twenty one years ago, Nicholas Negroponte predicted that “the post-information age will remove the limitations of geography. Digital living will include less and less dependence on being in a specific place at a specific time.”[1]

Negroponte’s argument centred around the death of cities, which of course has proven not to be true. But there is nevertheless a profound realisation in his prediction. Our cities may be thriving more now than ever before, but they’re not what they used to be. As Carlo Ratti has observed, “the digital revolution did not end up killing our cities, but neither did it leave them unaffected. A layer of networked digital elements has blanketed our environment, blending bits and atoms together in a seamless way.”[2]

The layering of the digital world over the physical has, for us, allowed us to make connections in new and geographically diverse ways. I can’t explain the spread of our early projects, but more recently our strong digital presence on Houzz has untethered us somewhat from the limitations of geography. Reviewing our last five projects won from online enquiries proves this point:

  • Ivanhoe East – AIA find an architect service
  • Princes Hill – Google
  • Northcote – Houzz
  • Kew – Houzz
  • Murrindindi – Houzz

In past generations, it was perhaps more difficult for an architect to develop a portfolio without relying on local personal networks and word of mouth. The Internet has by no means replaced these pathways to new projects, but they have certainly increased the chance of chance encounters. Now there are two worlds to navigate, the physical and digital, and in each there are opportunities for an architecture practice willing to master them.


  1. Nicholas Negroponte; Being Digital; Hodder and Stoughton; 1996
  2. Carlo Ratti; Digital Cities: ‘Sense-able’ urban designWired; 2nd October 2009

Images sources:

  1. Map of Melbourne, author’s own image
  2. Melbourne data: project category, author’s own image
  3. Melbourne data: all categories, author’s own image
  4. Victoria project data: all categories, author’s own image
  5. Hill House, design by Mihaly Slocombe, photo by Emma Cross
  6. Chamfer House, design by Mihaly Slocombe, photo by Andrew Latreille

The new architecture of Carlo Ratti

carlo ratti

Who is he?

An italian architect and “urban change agent”[1] who divides his time between Carlo Ratti Associati, the innovation and design studio he runs from Torino, and SENSEable City Lab, the research laboratory he leads out of the Massachusetts Institute of Technology, Boston. Ratti’s design and research work overlap significantly, both focussing on the transformative effect of new technologies on our built environment and daily lives.[2] The scope of his projects is incredibly wide, ranging from drone-based wayfinding to experimental furniture to citywide data mining.

Ratti was in Melbourne last month for a week of programs courtesy of the International Specialised Skills Institute. We attended the lunchtime seminar he presented at the University of Melbourne entitled, Decalogue for a [smart] SENSEable city. It was hosted in conjunction by the Faculty of Architecture, Building and Planning and the Melbourne Sustainable Society Institute.

What did we think?

Ratti began his seminar by quoting controversial American activist, George Gilder, who in 1995 claimed that “cities are leftover baggage of the industrial era… We are headed for the death of cities.” More moderately, fellow MIT scholar, Nicholas Negroponte, wrote in 1996 that “the post-information age will remove the limitations of geography. Digital living will include less and less dependence on being in a specific place at a specific time.”[3] Far from the death of cities however, Ratti observed that the past twenty years have instead witnessed their unparalleled prosperity. Global urbanisation is more widespread now than at any other time in history, with just over half of the world’s 7.1 billion population living in urban areas.[4]

Cities are thriving, but so is the penetration of digital technology into their fabric. “The digital revolution did not end up killing our cities, but neither did it leave them unaffected. A layer of networked digital elements has blanketed our environment, blending bits and atoms together in a seamless way.”[5] Evidence of this physical and digital conversion – the cyberphysical – is everywhere: from the 4 billion smartphones in circulation globally and the infiltration of social media into daily work habits, to the proliferation of remotely controlled security systems and transport infrastructure.

For Ratti, the exciting extrapolation of this process is our ability to use digital technology to learn from cities in order to improve them. Many of his projects involve crowdsourcing tiny fragments of data that are in themselves meaningless but when gathered together form very large sets of useful intelligence. He seeks to convert the city into a realtime control system, with inbuilt feedback loops that improve its economic, social and environmental sustainability. A difficult undertaking with a simple justification: while the physical layers of the city – roads, buildings, services – are expensive to build and respond slowly to change, the digital layers are cheap to implement and able to evolve very quickly to changing circumstances. In essence, Ratti wants the digital to allow us to better use what we already have of the physical.

Ratti structured his presentation around a series of diverse themes of urban engagement, including Smart phone smart cityi-MobilityNew universities, and Living together. The projects employed a compelling cocktail of skill sets, involving among others architectural design, graphic design, algorithmic computing, electrical engineering and web app development. Intervening in the emerging overlap between the physical and digital space of the city, they convincingly capture Ratti’s inexhaustible inventiveness and hunger for urban change.

Though Ratti covered a lot of ground during his hour-long seminar, we will focus here on three projects only, the ones that struck us as most clearly demonstrating his multi-disciplinary approach to urban problem solving.

hubcab overall170 million annual taxi trips in New York City

hubcab journeyJourney from West 15th to East 54th Street

Project video via YouTube

HubCab is an interactive visualisation that allows users to explore every taxi trip taken within the City of New York in a year: a network of journeys that leave no lasting trace but nevertheless stitch the whole city together. Like many of SENSEable City Lab’s projects, the seduction of the visualisation masks an extraordinary backend algorithm processing vast quantities of information. According to the HubCab website, the basis of the project is “a data set of over 170 million taxi trips of all 13,500 medallion taxis in New York City in 2011. The data set contains GPS coordinates of all pick up and drop off points and corresponding times.”[6]

Employing an efficiency concept developed by Ratti’s team, shareability networks, the data set is analysed for potential redundancies i.e. whether a taxi trip travelling from point A to point B can be combined with a second trip travelling from point C to point D, thereby eliminating one trip entirely. When we click on a nominal trip, say from West 15th to East 54th Street (see above image), we can see that it forms part of a route with annual savings of $3.1m, 1.6m kilometres and 445,000kg of CO2. Ratti explained that employing shareability networks within a large, dense city like New York has the capacity to reduce the number of taxi trips in a year by a staggering 40%.

isochronic singapore
Map of Singapore where the scale is not measured in kilometres but travel time

formula one city
Maps of central Singapore comparing mobile phone usage on typical days (left) and during the Singapore Grand Prix (right)

LIVE Singapore!
Project video via YouTube
Public engagement 2.0

LIVE Singapore! is an exercise in citywide mapping, establishing “a feedback loop between people, their actions, and the city.”[7] It gathers useful information like temperature, mobile phone usage, rainfall, taxi availability and traffic, and maps them with localised detail in realtime. The project team curated the mapping process, for instance juxtaposing taxi availability against rainfall, or mobile phone usage against a popular sporting event.

The selection of information types and process of juxtaposition reflect the true agenda of this project: “giving people visual and tangible access to realtime information about their city enables them to make their decisions in sync with their environment, with what is actually happening around them.”[8] If traffic congestion mapping can accurately tell us how long it will take to get somewhere, we can leave early enough to arrive on time. If we know that taxis are likely to get snapped up whenever it rains, we can take the train (or authorities can ensure greater supply).

trash trackThe tracking device used in TrashTrack

trash tracking map
Movement of waste after two months

Project video via YouTube
Waste tracking

This project asks the question, “why do we know so much about the supply chain and so little about the removal chain?”[9] It suggests that our interest in the supply of local produce does not extend to waste processes in large part due to our lack of awareness of them. TrashTrack seeks to highlight the movement of our waste products from household bins to final destinations.

Using a simplified version of technology found within mobile phones, Ratti’s team developed a tracking and broadcasting device that could be attached to pieces of waste. The team then invited 500 volunteers to tag regular pieces of household rubbish, 3,000 items in total ranging from old sneakers, to empty cans, banana peels and dead batteries. Once the volunteers went home and threw out their tagged waste items, the tags started reporting their locations and establishing tracking vectors of their movement.

The tags, or smart dust as Ratti referred to them, established a network of tiny locatable electromechanical systems. The video of the mapping process is astounding: items of waste found their way from Seattle to every corner of the United States, in the case of some alkaline batteries not coming to a rest for two months.

What did we learn?

To understand Ratti’s work, we must consider the way he views the major forces affecting contemporary urban environments. The rapid growth in global urbanisation is his first and perhaps most important influence: Ratti does not deny the decentralising tendencies of digital technology, but attributes the city’s survival despite these tendencies to our deep need for social contact: people want to live together. His works are inherently social, interested in enhancing the connections between people and their environments. Rather than permitting digital technologies to alienate the inhabitants of a city, he wants to empower them with new and unprecedented control.

Second, and essentially the core area of Ratti’s interventions, is the aforementioned and ever-expanding blanket of networked digital elements. He is impatient with the slowness of hard infrastructure, far more interested in the opportunities presented by new digital technologies: data, networks, connections and apps that have the power to reach and affect millions of people at a time. He reasons that a city is not such a big place nor such a mysterious creature to understand, not when millions of people are already walking around in it, already absorbing and transmitting data about their environments.

For us, we are most impressed with the clear DNA of Ratti’s projects. They tackle issues of environmental sustainability, quality of life, resource use, cultural engagement and social spaces. If these questions seem familiar it’s because they are: they’re the same questions architects face. What the architecture profession traditionally addresses via urban and building design, Ratti addresses with digital, scaleable technologies. His is an exciting new world, one where the practice of architecture retains its worldview, but expands to encompass whatever tools and skills are necessary to get the job done.

This thinking has been recently manifested in a project not discussed by Ratti in his presentation but already receiving a lot of attention online and now available for pre-ordering, the Copenhagen Wheel. An electric motor that attaches to the rear wheel of a bicycle, it “transforms the bicycle into a hybrid e-bike that also provides feedback on pollution, traffic congestion and road conditions in realtime.”[10] This project is an exciting development within Ratti’s work, one that shifts his practice beyond demonstration into application. We look forward to seeing more of it.


  1. Carlo Ratti in Melbourne; ArchitectureAU; 13th March 2014
  2. Studio synopsis; Carlo Ratti Associati; accessed 20th April 2014
  3. Nicholas Negroponte; Being Digital; Hodder and Stoughton; 1996
  4. In 2011, 52.1% of the world population lived in urban areas. By 2050, this is projected to grow to 67.2%. Source: World Population ProspectsPopulation Division of the Department of Economic and Social Affairs of the United Nations Secretariat; 2011
  5. Carlo Ratti; Digital Cities: ‘Sense-able’ urban design; Wired; 2nd October 2009
  6. Project description; HubCab; accessed 27th April 2014
  7. Project description; LIVE Singapore!; accessed 27th April 2014
  8. Ibid.
  9. Project description; TrashTrack; accessed 28th April 2014
  10. Project description; Copenhagen Wheel; accessed 29th April 2014

Image credits:

  1. Carlo Ratti. MIT Technology Review, author unknown.
  2. Annual taxi trips, for HubCab; SENSEable City Lab; MIT; New York City; 2014
  3. Journey from West 15th to East 54th Street, for HubCab; SENSEable City Lab; MIT; New York City; 2014
  4. Isochronic Singapore, for LIVE Singapore!; SENSEable City Lab; MIT; Singapore; 2010
  5. Formula One City, for LIVE Singapore!; SENSEable City Lab; MIT; Singapore; 2010
  6. Trash tag v2.0, the tracking device used in TrashTrack; SENSEable City Lab, MIT; Seattle; October 2009
  7. Trash tagging map, for TrashTrack; SENSEable City Lab, MIT; Seattle; October 2009